Managing brand equity : capitalizing on the value of a brand name
Bibliographic Information
- Title
- "Managing brand equity : capitalizing on the value of a brand name"
- Statement of Responsibility
- David A. Aaker
- Publisher
-
- Free Press
- Maxwell Macmillan Canada
- Maxwell Macmillan International
- Publication Year
-
- c1991
- Book size
- 24 cm
Search this Book/Journal
Notes
Includes bibliographical references (p. 277-287) and index
- Tweet
Details 詳細情報について
-
- CRID
- 1130000794844416256
-
- NII Book ID
- BA13425571
-
- ISBN
- 0029001013
-
- LCCN
- 91010380
-
- Web Site
- https://lccn.loc.gov/91010380
-
- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
-
- New York
- Toronto
- New York
-
- Data Source
-
- CiNii Books