Managing brand equity : capitalizing on the value of a brand name

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Bibliographic Information

Title
"Managing brand equity : capitalizing on the value of a brand name"
Statement of Responsibility
David A. Aaker
Publisher
  • Free Press
  • Maxwell Macmillan Canada
  • Maxwell Macmillan International
Publication Year
  • c1991
Book size
24 cm

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Notes

Includes bibliographical references (p. 277-287) and index

Details 詳細情報について

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