A comparative study of media exposure models

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Bibliographic Information

Title
"A comparative study of media exposure models"
Statement of Responsibility
Jean-Louis Chandon
Publisher
  • Garland Pub.
Publication Year
  • 1986, c1985
Book size
26 cm

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Notes

Originally presented as the author's thesis (Ph.D.--Northwestern University, 1976)

Bibliography: p. 619-631

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