Ethnic marketing : theory, practice and entrepreneurship

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Bibliographic Information

Title
"Ethnic marketing : theory, practice and entrepreneurship"
Statement of Responsibility
Guilherme D. Pires and John Stanton
Publisher
  • Routledge
Publication Year
  • 2019
Book size
24 cm
Series Name / No
  • : hbk

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Notes

Includes bibliographical references and index

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