Bibliographic Information
- Title
- "Ethnic marketing : theory, practice and entrepreneurship"
- Statement of Responsibility
- Guilherme D. Pires and John Stanton
- Publisher
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- Routledge
- Publication Year
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- 2019
- Book size
- 24 cm
- Series Name / No
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- : hbk
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Notes
Includes bibliographical references and index
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Details 詳細情報について
-
- CRID
- 1130000794871417600
-
- NII Book ID
- BB27652524
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- ISBN
- 9781138210608
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- LCCN
- 2018046827
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- Web Site
- https://lccn.loc.gov/2018046827
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- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
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- Place of Publication
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- New York
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- Subject
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- LCSH: Minority consumers
- LCSH: Market segmentation
- LCSH: Marketing -- Cross-cultural studies
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- Data Source
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- CiNii Books