Improving the role and practice of marketing

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Bibliographic Information

Title
"Improving the role and practice of marketing"
Statement of Responsibility
volume editor, Tim Ambler ; contributors, Patrick Barwise, Hugh Davidson, Winston Fletcher
Publisher
  • SAGE
Publication Year
  • 2012
Book size
26 cm

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Notes

ISBN for the subseries "Philip Kotler" (set of 9 v.): 9788132105190

Includes bibliographical references

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