Determinants of advertising intensity : a review of the marketing literature

CiNii Available at 12 libraries

Bibliographic Information

Title
"Determinants of advertising intensity : a review of the marketing literature"
Statement of Responsibility
by Paul W. Farris
Publisher
  • Marketing Science Institute
Publication Year
  • c1977
Book size
28 cm

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Notes

Bibliography: p. 38-39

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Details 詳細情報について

  • CRID
    1130000795079936000
  • NII Book ID
    BA19600889
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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