Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

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Bibliographic Information

Title
"Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business"
Statement of Responsibility
Ann Handley & C.C. Chapman ; [foreword by David Meerman Scott]
Publisher
  • J. Wiley
Publication Year
  • c2011
Book size
24 cm
Series Name / No
  • : cloth

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Notes

Includes index

Summary: A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base

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