Future directions for marketing : proceedings of two European colloquia, April 1976 and May 1977

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Bibliographic Information

Title
"Future directions for marketing : proceedings of two European colloquia, April 1976 and May 1977"
Statement of Responsibility
edited by George Fisk, Johan Arndt, and Kjell Grønhaug
Publisher
  • Marketing Science Institute
Publication Year
  • 1978
Book size
28 cm

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Notes

Proceedings of the Voksenasen Colloquium on Social Responsibility in Marketing, held in april 1976 at the Norwegian School of Economics and Business Administration, and the Colloquium on Managing the Social Consequences of Marketing, held in May 1977 at the European Institute for Advanced Studies in Management

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