Understanding brands

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書誌事項

タイトル
"Understanding brands"
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Peter Cheverton
出版者
  • Kogan Page
出版年月
  • c2006
書籍サイズ
22 cm

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注記

"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant... how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?"--T.p. verso

HTTP:URL=http://www.loc.gov/catdir/toc/ecip0610/2006008964.html Information=Table of contents only

At head of title: The sunday times

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