Determinants of variations in the advertising-to-sales ratio : a comparison of industry and firm studies

CiNii Available at 10 libraries

Bibliographic Information

Title
"Determinants of variations in the advertising-to-sales ratio : a comparison of industry and firm studies"
Statement of Responsibility
by Paul W. Farris and Mark S. Albion
Publisher
  • Marketing Science Institute
Publication Year
  • c1980
Book size
28 cm

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Notes

Includes bibliographical references

On cover: Researach program. Technical working paper

"October 1980"

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Details 詳細情報について

  • CRID
    1130000795191681792
  • NII Book ID
    BA0756682X
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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