Research traditions in marketing

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Bibliographic Information

Title
"Research traditions in marketing"
Statement of Responsibility
edited by Gilles Laurent, Gary L. Lilien, Bernard Pras
Publisher
  • Kluwer Academic Publishers
Publication Year
  • c1994
Book size
24 cm
Series Name / No
  • : acid-free paper

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Notes

Papers based on contributions to the conference that marked the 20th Anniversary of the European Institute for Advanced Studies in Management

Includes bibliographical references

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