A review of current developments in the use of "attitute and activity" measures in consumer market research

CiNii Available at 8 libraries

Bibliographic Information

Title
"A review of current developments in the use of "attitute and activity" measures in consumer market research"
Statement of Responsibility
by Thomas P. Husted & Edgar A. Pessemier
Publisher
  • Marketing Science Institute
Publication Year
  • 1971
Book size
28 cm

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Details 詳細情報について

  • CRID
    1130000795294033920
  • NII Book ID
    BA18545719
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge
  • Data Source
    • CiNii Books
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