Brand communities : Begriff, Grundmodell und Implikationen

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Bibliographic Information

Title
"Brand communities : Begriff, Grundmodell und Implikationen"
Statement of Responsibility
René Algesheimer, mit einem Geleitwort von Andreas Herrmann
Publisher
  • Deutscher Universitäts-Verlag
Publication Year
  • 2004
Book size
21 cm
Series Name / No
  • : [kart]

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Notes

Originally presented as author's thesis (Dissertation)--St. Gallen, Univ., 2003

Includes bibliographical references (p. 421-484)

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