Handbook of market segmentation : strategic targeting for business and technology firms
Bibliographic Information
- Title
- "Handbook of market segmentation : strategic targeting for business and technology firms"
- Statement of Responsibility
- Art Weinstein
- Publisher
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- Haworth Press
- 3rd ed
- Publication Year
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- c2004
- Book size
- 23 cm
- Series Name / No
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- : soft
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Notes
Rev. ed. of: Market segmentation. Rev. ed. c1994
Includes bibliographical references p. (225-232) and index
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Details 詳細情報について
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- CRID
- 1130000795435055488
-
- NII Book ID
- BA82224105
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- ISBN
- 0789021560
- 0789021579
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- LCCN
- 2003023392
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- Web Site
- https://lccn.loc.gov/2003023392
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- New York
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- Classification
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- LCC: HF5415.127
- DC22: 658.8/02
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- Subject
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- LCSH: Market segmentation
- LCSH: Psychographics
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- Data Source
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- CiNii Books