Handbook of market segmentation : strategic targeting for business and technology firms

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Bibliographic Information

Title
"Handbook of market segmentation : strategic targeting for business and technology firms"
Statement of Responsibility
Art Weinstein
Publisher
  • Haworth Press
  • 3rd ed
Publication Year
  • c2004
Book size
23 cm
Series Name / No
  • : soft

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Notes

Rev. ed. of: Market segmentation. Rev. ed. c1994

Includes bibliographical references p. (225-232) and index

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