Industrial marketing costs : an analysis of variations in manufacturers' marketing expenditures

CiNii Available at 14 libraries

Bibliographic Information

Title
"Industrial marketing costs : an analysis of variations in manufacturers' marketing expenditures"
Statement of Responsibility
by Robert D. Buzzell and Paul W. Farris
Publisher
  • Marketing Science Institute
Publication Year
  • c1976
Book size
28 cm

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Details 詳細情報について

  • CRID
    1130000795471176192
  • NII Book ID
    BA19754623
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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