Mediating Roles of trial and learning stage on the outcomes of consumer involvement

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Bibliographic Information

Title
"Mediating Roles of trial and learning stage on the outcomes of consumer involvement"
Statement of Responsibility
by C. Whan Park, Henry Assael and Seoil Chaiy
Publisher
  • Marketing Science Institute
Publication Year
  • 1984
Book size
28 cm

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Notes

Bibliography: p. 24-28

"Desember 1984"

On cover: Research program. Working paper.

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Details 詳細情報について

  • CRID
    1130000795485040128
  • NII Book ID
    BA24947604
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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