Analyzing music in advertising : television commercials and consumer choice
Bibliographic Information
- Title
- "Analyzing music in advertising : television commercials and consumer choice"
- Statement of Responsibility
- Nicolai Jørgensgaard Graakjær
- Publisher
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- Routledge
- Publication Year
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- 2015
- Book size
- 24 cm
- Series Name / No
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- : hbk
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Notes
Includes bibliographical references (p. [147]-164) and index
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Details 詳細情報について
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- CRID
- 1130000795508229632
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- NII Book ID
- BB19129477
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- ISBN
- 9781138781085
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- LCCN
- 2014030440
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- Web Site
- https://lccn.loc.gov/2014030440
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- New York
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- Subject
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- LCSH: Music in advertising
- LCSH: Television advertising
- LCSH: Television and music
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- Data Source
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- CiNii Books