International corporate brand management : evaluating standardized corporate branding across countries

CiNii Available at 10 libraries

Bibliographic Information

Title
"International corporate brand management : evaluating standardized corporate branding across countries"
Statement of Responsibility
Markus Meierer ; with a preface by Bernhard Swoboda
Publisher
  • Gabler
Publication Year
  • 2011
Book size
22 cm

Search this Book/Journal

Notes

"Dissertation University of Trier, 2010"--T.p. verso

Bibliography: p. [187]-206

Related Books

See more

Details 詳細情報について

Back to top