Understanding customers

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Bibliographic Information

Title
"Understanding customers"
Statement of Responsibility
Chris Rice
Publisher
  • Butterworth-Heinemann
  • 2nd ed
Publication Year
  • 1997
Book size
24 cm

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Notes

First published as: Consumer behaviour, 1993

"Published on behalf of the Chartered Institute of Marketing" -- t.p

Includes bibliographical references (p. [307]-308) and index

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Details 詳細情報について

  • CRID
    1130000795595730688
  • NII Book ID
    BA31157645
  • ISBN
    0750623225
  • Text Lang
    en
  • Country Code
    uk
  • Title Language Code
    en
  • Place of Publication
    • Oxford
  • Data Source
    • CiNii Books
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