"Es muss wirksam werben, wer nicht will verderben" : kontrastive Analyse von Phraseologismen in Anzeigen-, Radio- und Fernsehwerbung
Bibliographic Information
- Title
- ""Es muss wirksam werben, wer nicht will verderben" : kontrastive Analyse von Phraseologismen in Anzeigen-, Radio- und Fernsehwerbung"
- Statement of Responsibility
- Andrea Hemmi
- Publisher
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- P. Lang
- Publication Year
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- c1994
- Book size
- 23 cm
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Notes
Originally presented as the author's thesis (doctoral)--Universität Zürich, 1994
Includes bibliographical references (p. 287-296)
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Details 詳細情報について
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- CRID
- 1130000795609177728
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- NII Book ID
- BA4020486X
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- ISBN
- 3906753085
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- LCCN
- 95156371
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- Web Site
- https://lccn.loc.gov/95156371
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- Text Lang
- de
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- Country Code
- sz
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- Title Language Code
- de
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- Place of Publication
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- Bern ; New York
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- Classification
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- LCC: P96.L34
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- Subject
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- LCSH: Mass media and language
- LCSH: Advertising -- Language
- LCSH: German language -- Phraseology
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- Data Source
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- CiNii Books