The design of consumer research panels : conception and administration of the Berkeley food panel

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Bibliographic Information

Title
"The design of consumer research panels : conception and administration of the Berkeley food panel"
Statement of Responsibility
Louis P. Bucklin and James M. Carman
Publisher
  • Institute of Business and Economic Research
Publication Year
  • 1967
Book size
23 cm
Other Title
  • Research program in marketing

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Notes

Publications of the Institute of Business and Economic Research, University of California

At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley

Bibliography: p. 187-195

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