Market entry strategies for the PR China : an empirical study on the beer and softdrink industry

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Bibliographic Information

Title
"Market entry strategies for the PR China : an empirical study on the beer and softdrink industry"
Statement of Responsibility
Alexander G.C. Dony ; with a foreword by Emil Brauchlin
Publisher
  • Deutscher Universitäts Verlag
Publication Year
  • 1999
Book size
21 cm

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Notes

Also presented as the author's thesis (doctoral)--Universität St. Gallen, 1998

Bibliography: p. 205-219

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Details 詳細情報について

  • CRID
    1130000795687512832
  • NII Book ID
    BA46106761
  • ISBN
    382446781X
  • Text Lang
    en
  • Country Code
    gw
  • Title Language Code
    en
  • Place of Publication
    • Wiesbaden
  • Data Source
    • CiNii Books
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