Appraising research on advertising's economic impacts

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Bibliographic Information

Title
"Appraising research on advertising's economic impacts"
Statement of Responsibility
by Mark S. Albion and Paul W. Farris
Publisher
  • Marketing Science Institute
Publication Year
  • 1979
Book size
28 cm

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Notes

"A revised and augmented treatment of the 'economics' portion of MSI's 1971 study, Appraising the economic and social effects of advertising."

Bibliography: p. 181-196

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