Personal selling : theory, research, and practice

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Bibliographic Information

Title
"Personal selling : theory, research, and practice"
Statement of Responsibility
edited by Jacob Jacoby, C. Samuel Craig
Publisher
  • Lexington Books
Publication Year
  • c1984
Book size
24 cm

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Notes

Papers presented at a conference, co-sponsored by the Institute for Retail Management and the Association for Consumer Research

Includes bibliographies

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