Consumer evaluations of brand extensions

Web Site CiNii Available at 4 libraries

Bibliographic Information

Title
"Consumer evaluations of brand extensions"
Statement of Responsibility
David A. Aaker and Kevin Lane Keller
Publisher
  • Marketing Science Institute
Publication Year
  • [c1989]
Book size
28 cm

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Details 詳細情報について

  • CRID
    1130000795770073472
  • NII Book ID
    BA1338728X
  • LCCN
    91143806
  • Web Site
    https://lccn.loc.gov/91143806
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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