Managing major accounts : shaping and exploiting your firm's intangible assets
Bibliographic Information
- Title
- "Managing major accounts : shaping and exploiting your firm's intangible assets"
- Statement of Responsibility
- Chris Steward
- Publisher
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- McGraw-Hill Book Company
- Publication Year
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- c1996
- Book size
- 23 cm
- Series Name / No
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- pbk. : alk. paper
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Notes
Includes index
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Details 詳細情報について
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- CRID
- 1130000795806545280
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- NII Book ID
- BA29268993
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- ISBN
- 0077090691
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- LCCN
- 95046126
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- Web Site
- https://lccn.loc.gov/95046126
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- London ; Tokyo
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- Classification
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- LCC: HF5438.8.K48
- DC20: 658.8/1
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- Subject
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- LCSH: Selling -- Key accounts
- LCSH: Marketing -- Key accounts
- LCSH: Sales management
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- Data Source
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- CiNii Books