Retail marketing and sales performance : a definitive guide to optimizing service quality and sales effectiveness

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Bibliographic Information

Title
"Retail marketing and sales performance : a definitive guide to optimizing service quality and sales effectiveness"
Statement of Responsibility
Christoph Preuss
Publisher
  • Springer Gabler
Publication Year
  • c2014
Book size
21 cm
Series Name / No
  • : [pbk.]

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Notes

"PhD Thesis, University of Bradford, School of Management, 2013"--T.p. verso

"OnlinePLUS"--Back cover

Includes bibliographical references

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