New marketing for social and economic progress and Marketing's contributions to the firm and to the society : 1974 combined proceedings

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Bibliographic Information

Title
"New marketing for social and economic progress and Marketing's contributions to the firm and to the society : 1974 combined proceedings"
Statement of Responsibility
edited by Ronald C. Curhan
Publisher
  • American Marketing Association
Publication Year
  • [1975]
Book size
28 cm

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Notes

Proceedings of 2 meetings of the American Marketing Association, the 1st held Apr. 15-18, 1974, Montreal and the 2d held Aug. 11-4, 1974, Portland

Includes bibliographical references and index

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