Bibliographic Information
- Title
- "Brand relevance : making competitors irrelevant"
- Statement of Responsibility
- David A. Aaker
- Publisher
-
- Jossey-Bass
- 1st ed
- Publication Year
-
- c2011
- Book size
- 24 cm
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Notes
Includes bibliographical references and index
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Details 詳細情報について
-
- CRID
- 1130000795856147456
-
- NII Book ID
- BB04978045
-
- ISBN
- 9780470613580
-
- LCCN
- 2010036007
-
- Web Site
- https://lccn.loc.gov/2010036007
-
- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
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- San Francisco, CA
-
- Subject
-
- LCSH: Brand name products
- LCSH: Branding (Marketing)
- LCSH: Technological innovations
-
- Data Source
-
- CiNii Books
