Broadcast/cable programming : strategies and practices

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Bibliographic Information

Title
"Broadcast/cable programming : strategies and practices"
Statement of Responsibility
Susan Tyler Eastman, Sydney W. Head, Lewis Klein
Publisher
  • Wadsworth Pub. Co.
  • 2nd ed
Publication Year
  • c1985
Book size
25 cm

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Notes

Rev. ed. of: Broadcast programming, strategies for winning television and radio audiences. c1981

Bibliography: p. [485]-513

Includes indexes

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