Distributed lag models of response to a communications mix
CiNii
Available at 3 libraries
Bibliographic Information
- Title
- "Distributed lag models of response to a communications mix"
- Statement of Responsibility
- by David B. Montgomery, Alvin J. Silk
- Publisher
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- Marketing Science Institute
- Publication Year
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- 1970
- Book size
- 28 cm
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Notes
Bibliography: p. 46-48
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Details 詳細情報について
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- CRID
- 1130000795916750976
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- NII Book ID
- BB00466074
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Cambridge, Mass.
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- Classification
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- LCC: HF5415.2
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- Subject
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- LCSH: Marketing -- Mathematical models
- LCSH: Advertising -- Research
- LCSH: Advertising -- Drug trade
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- Data Source
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- CiNii Books