Bibliographic Information
- Title
- "Strategic marketing and the product life cycle"
- Statement of Responsibility
- by Frederick D. Wiersema
- Publisher
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- Marketing Science Institute
- Publication Year
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- c1982
- Book size
- 28 cm
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Notes
"April 1982."
"Marketing Science Institute Research Program"-- P. 1 of cover
Bibliography: p. 24-26
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Details 詳細情報について
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- CRID
- 1130000796005273216
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- NII Book ID
- BA20782251
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- LCCN
- 82223065
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- Web Site
- https://lccn.loc.gov/82223065
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Cambridge, Mass.
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- Classification
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- LCC: HF5415.155
- DC19: 658.8/02
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- Subject
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- LCSH: Product life cycle
- LCSH: Marketing
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- Data Source
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- CiNii Books