The impact of business objectives and the time horizon of performance evaluation on pricing behavior

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Bibliographic Information

Title
"The impact of business objectives and the time horizon of performance evaluation on pricing behavior"
Statement of Responsibility
Sev K. Keil, David Reibstein, and Dick R. Wittink
Publisher
  • Marketing Science Institute
Publication Year
  • c2001
Book size
28 cm

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Notes

"working paper"--t.p.

Bibliography: [p. 80-81]

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Details 詳細情報について

  • CRID
    1130000796024454144
  • NII Book ID
    BA57488852
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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