Business marketing strategy : cases, concepts, and applications

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Bibliographic Information

Title
"Business marketing strategy : cases, concepts, and applications"
Statement of Responsibility
V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty, Jr
Publisher
  • Irwin
Publication Year
  • c1995
Book size
25 cm

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Notes

Includes bibliographical references and index

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