Bibliographic Information
- Title
- "Managing the marketing research function"
- Statement of Responsibility
- written by Lee Adler, Charles S. Mayer
- Publisher
-
- American Marketing Association
- Publication Year
-
- c1977
- Book size
- 23 cm
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Notes
Bibliography: p. 170-172
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Details 詳細情報について
-
- CRID
- 1130000796058486144
-
- NII Book ID
- BA12636276
-
- ISBN
- 0877570825
-
- LCCN
- 76046447
-
- Web Site
- https://lccn.loc.gov/76046447
-
- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
-
- Chicago
-
- Subject
-
- LCSH: Marketing research
-
- Data Source
-
- CiNii Books