Market segmentation analysis : understanding it, doing it, and making it useful
Bibliographic Information
- Title
- "Market segmentation analysis : understanding it, doing it, and making it useful"
- Statement of Responsibility
- Sara Dolnicar, Bettina Grün, Friedrich Leisch
- Publisher
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- Springer Open
- Publication Year
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- c2018
- Book size
- 25 cm
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Notes
"Published with the support of the Austrian Science Fund (FWF): PUB 580-Z27"
Includes bibliographical references and index
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Details 詳細情報について
-
- CRID
- 1130000796062728960
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- NII Book ID
- BB27293126
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- ISBN
- 9789811088179
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- LCCN
- 2018936527
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- Web Site
- https://lccn.loc.gov/2018936527
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- Text Lang
- en
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- Country Code
- si
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- Title Language Code
- en
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- Place of Publication
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- Singapore
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- Classification
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- DC22: 658.802
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- Subject
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- LCSH: Market segmentation
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- Data Source
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- CiNii Books
