Empirical B-to-B marketing research : a literature-based analysis of the period between 1983 and 2012

Name: Empirical B-to-B marketing research : a literature-based analysis of the period between 1983 and 2012
Author: Kienzle, Natalie

CiNii 所蔵館 1館

書誌事項

タイトル: "Empirical B-to-B marketing research : a literature-based analysis of the period between 1983 and 2012"

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Originally presented as the author's thesis (doctoral)--Universität Hohenheim, 2016

Includes bibliographical references (p. 189-203)