Basic marketing : a marketing strategy planning approach
CiNii
Available at 2 libraries
Bibliographic Information
- Title
- "Basic marketing : a marketing strategy planning approach"
- Statement of Responsibility
- William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy
- Publisher
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- McGraw-Hill/Irwin
- 17th ed
- Publication Year
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- c2009
- Book size
- 28 cm
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Notes
"This is international student edition is for use outside of the U.S."--Cover
Includes indexes
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Details 詳細情報について
-
- CRID
- 1130000796095879296
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- NII Book ID
- BB04094492
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- ISBN
- 9780071281041
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- Text Lang
- en
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- Country Code
- us
-
- Title Language Code
- en
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- Place of Publication
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- New York
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- Subject
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- LCSH: Marketing -- Management
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- Data Source
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- CiNii Books