Broadening the horizons of copy research : new directions in creative development research, nonverbal research techniques, systematic approaches to copy evaluation : an advertising Research Foundation Key Issues Workshop, Grand Hyatt Hotel, New York, May 19-20, 1987

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Bibliographic Information

Title
"Broadening the horizons of copy research : new directions in creative development research, nonverbal research techniques, systematic approaches to copy evaluation : an advertising Research Foundation Key Issues Workshop, Grand Hyatt Hotel, New York, May 19-20, 1987"
Publisher
  • The Advertising Research Foundation
Publication Year
  • c1987
Book size
28 cm
Other Title
  • Fourth Annual Advertising Research Foundation Copy Research Workshop
  • Fourth Annual Copy Research Workshop
  • Broadening the horizons of copy research : transcript proceedings

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