A concise guide to market research : the process, data, and methods using IBM SPSS statistics

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Bibliographic Information

Title
"A concise guide to market research : the process, data, and methods using IBM SPSS statistics"
Statement of Responsibility
Marko Sarstedt, Erik Mooi
Publisher
  • Springer
  • 3rd ed
Publication Year
  • c2019
Book size
25 cm

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Notes

Includes bibliographical references and index

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