Marketing and the changing information environment : implications for strategy, structure, and the marketing mix

CiNii Available at 2 libraries

Bibliographic Information

Title
"Marketing and the changing information environment : implications for strategy, structure, and the marketing mix"
Publisher
  • Marketing Science Institute
Publication Year
  • c1989
Book size
28 cm

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Notes

Includes bibliographical references (p. 32-36)

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Details 詳細情報について

  • CRID
    1130000796184473216
  • NII Book ID
    BA22714751
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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