Essentials of marketing research

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Bibliographic Information

Title
"Essentials of marketing research"
Statement of Responsibility
V. Kumar, David A. Aaker, George S. Day
Publisher
  • John Wiley & Sons
  • 2nd ed
Publication Year
  • c2002
Book size
27 cm.
Series Name / No
  • : hbk
  • : [international ed.]

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Notes

Includes bibliographical references and index

Details 詳細情報について

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