How expansion advertising affects brand usage frequency : a programmatic evaluation

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Bibliographic Information

Title
"How expansion advertising affects brand usage frequency : a programmatic evaluation"
Statement of Responsibility
Brian Wansink and Michael L. Ray
Publisher
  • Marketing Science Institute
Publication Year
  • c1993
Book size
28 cm

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Notes

"Working paper"--T.p.

Bibliography: p. 63-66

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Details 詳細情報について

  • CRID
    1130000796259646976
  • NII Book ID
    BA28161258
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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