Measuring the effectiveness of consumer advertising : a case history
CiNii
Available at 1 libraries
Bibliographic Information
- Title
- "Measuring the effectiveness of consumer advertising : a case history"
- Statement of Responsibility
- by Lawrence Friedman
- Publisher
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- Marketing Science Institute
- Publication Year
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- 1970
- Book size
- 28 cm
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Notes
Bibliography: p. 27
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Details 詳細情報について
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- CRID
- 1130000796264663040
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- NII Book ID
- BB01671840
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Cambridge, Mass.
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- Subject
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- LCSH: Advertising -- Research
- LCSH: Advertising -- Costs
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- Data Source
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- CiNii Books