Consumer behavior : basic findings and management implications

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Bibliographic Information

Title
"Consumer behavior : basic findings and management implications"
Statement of Responsibility
Gerald Zaltman, Melanie Wallendorf
Publisher
  • Wiley
  • 2nd ed
Publication Year
  • c1983
Book size
25 cm
Series Name / No
  • est.

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Notes

Includes bibliographical references and indexes

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Details 詳細情報について

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