Brand asset management : driving profitable growth through your brands
Bibliographic Information
- Title
- "Brand asset management : driving profitable growth through your brands"
- Statement of Responsibility
- Scott M. Davis
- Publisher
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- Jossey-Bass
- 1st ed
- Publication Year
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- c2000
- Book size
- 24 cm
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Notes
Includes index
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Details 詳細情報について
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- CRID
- 1130000796430944256
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- NII Book ID
- BA4834807X
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- ISBN
- 0787950777
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- LCCN
- 00008013
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- Web Site
- https://lccn.loc.gov/00008013
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- San Francisco
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- Subject
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- LCSH: Brand name products
- LCSH: Product management
- LCSH: Brand name products -- United States
- LCSH: Product management -- United States
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- Data Source
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- CiNii Books