The social psychology of consumer behaviour

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Bibliographic Information

Title
"The social psychology of consumer behaviour"
Statement of Responsibility
Richard P. Bagozzi, Zeynep Gürhan-Canli and Joseph R. Priester
Publisher
  • Open University Press
Publication Year
  • 2002
Book size
24 cm
Series Name / No
  • : hb
  • : pbk

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Notes

Includes bibliographical references (p. [177]-214) and indexes

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