Brand meaning management
CiNii
Available at 1 libraries
Bibliographic Information
- Title
- "Brand meaning management"
- Statement of Responsibility
- edited by Deborah J. MacInnis, C. Whan Park
- Publisher
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- Emerald
- 1st ed
- Publication Year
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- 2015
- Book size
- 24 cm
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Notes
Includes bibliographical references
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Details 詳細情報について
-
- CRID
- 1130000796471470976
-
- NII Book ID
- BB23228712
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- ISBN
- 9781784419325
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- Bingley
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- Classification
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- DC23: 658.827
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- Subject
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- LCSH: Branding (Marketing)
- LCSH: Product management
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- Data Source
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- CiNii Books