Competing in a service economy : how to create a competitive advantage through service development and innovation

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Bibliographic Information

Title
"Competing in a service economy : how to create a competitive advantage through service development and innovation"
Statement of Responsibility
Anders Gustafsson, Michael D. Johnson
Publisher
  • Jossey-Bass
Publication Year
  • c2003
Book size
24 cm
Series Name / No
  • : pbk.

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Notes

Includes bibliographical references (p. 173-181) and index

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