Innovation in marketing : new perspectives for profit and growth

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Bibliographic Information

Title
"Innovation in marketing : new perspectives for profit and growth"
Statement of Responsibility
Theodore Levitt
Publisher
  • McGraw-Hill
Publication Year
  • 1962
Book size
21 cm

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Details 詳細情報について

  • CRID
    1130000796512373760
  • NII Book ID
    BA08813119
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • New York
  • Subject
  • Data Source
    • CiNii Books
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