The effect of price, brand name, and store name on buyers' perceptions of product quality : an integrative review

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Bibliographic Information

Title
"The effect of price, brand name, and store name on buyers' perceptions of product quality : an integrative review"
Statement of Responsibility
by Akshay R. Rao and Kent B. Monroe
Publisher
  • Marketing Science Institute
Publication Year
  • 1989
Book size
28 cm

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Notes

Bibliography: p. 16-17

"March 1989"

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Details 詳細情報について

  • CRID
    1130000796515439488
  • NII Book ID
    BA22772543
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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